宁波晗阳电子商务有限公司未取得知名运动品牌商标授权，委托工厂生产与品牌图形、文字高度近似的鞋子，通过抖音、快手直播间全域低价售卖，鞋盒、吊牌均印制擦边商标，刻意模糊与正品区分。
市场监管部门现场查获上万双侵权鞋品，没收全部涉案商品，对企业处以 102.3 万元行政处罚，案件同步录入全国电商经营失信名录。总局将本案列为全国直播电商商标侵权典型案例，面向全国直播商家开展合规警示教育。
Ningbo Hanyang E-commerce Co., Ltd., without obtaining trademark authorization from a well-known sports brand, commissioned a factory to produce shoes with graphics and text highly similar to the brand's. These shoes were sold at low prices across Douyin and Kuaishou livestreaming platforms. The shoe boxes and hangtags were printed with the counterfeit trademark, deliberately blurring the difference between the shoes and genuine products.
Market supervision authorities seized tens of thousands of pairs of infringing shoes on-site, confiscated all the involved goods, and imposed an administrative penalty of 1.023 million yuan on the company. The case was also simultaneously entered into the national list of dishonest e-commerce operators. The State Administration for Market Regulation listed this case as a typical case of trademark infringement in livestreaming e-commerce nationwide, and launched compliance warning education for livestreaming merchants across the country.