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Temu 与韩国知识产权保护机构 KOIPA 签署谅解备忘录,加强韩系品牌商标保护 Temu signs a Memorandum of Understanding with the Korean Intellectual Property Office (KOIPA) to enhance trademark protection for Korean brands

2026 年 6 月 30 日,全球电商平台 Temu 与韩国知识产权保护机构 KOIPA 签署知识产权保护谅解备忘录,建立专属沟通渠道,快速处理韩系品牌商标侵权问题。Temu 将运用智能识别技术和审核团队排查下架侵权商品;KOIPA 协助核验韩国品牌商标权属,双方合力打击仿冒商品,完善平台商标保护机制,保障韩国原创品牌在跨境电商渠道的合法权益。

June 30, 2026 — Global e-commerce platform Temu signed a Memorandum of Understanding (MOU) with Korea Intellectual Property Protection Agency (KOIPA) to strengthen trademark and IP protection for Korean brands. A dedicated communication channel will be set up for rapid enforcement against trademark infringements. Temu will deploy proprietary detection technology and expert reviewers to remove infringing listings, while KOIPA verifies the trademark ownership of Korean brands. The two parties will jointly curb counterfeiting and safeguard the legitimate trademark rights of original