2026 年 2 月，雅诗兰黛集团旗下多个品牌（含倩碧、海蓝之谜、Tom Ford 等）向美国加州中区联邦法院提起诉讼，指控沃尔玛及其线上电商平台销售带有雅诗兰黛系列注册商标的假冒美妆和香氛产品，构成商标侵权与不正当竞争。原告表示购买核验确认相关商品并非正品，诉求平台加强商家审核、下架侵权商品并承担相应赔偿责任，凸显大型综合电商平台面临日趋严格的商标侵权审核追责压力。
In February 2026, brands under The Estée Lauder Companies (including Clinique, La Mer, Tom Ford, etc.) filed a trademark infringement lawsuit against Walmart in the U.S. District Court for the Central District of California. The complaint alleges that Walmart’s e-commerce marketplace sold counterfeit beauty and fragrance goods bearing Estée Lauder’s registered trademarks, constituting trademark infringement and unfair competition. The plaintiff confirmed the goods purchased were non-genuine, demanding Walmart remove infringing listings, improve seller vetting and pay damages. This case shows major general e-commerce platforms are facing growing liability risks over trademark counterfeiting.